Whenever we give a demo to potential clients, we have a slide in our deck that outlines the five biggest challenges teams face in beta testing their products. What we’ve seen is that most beta programs are experiencing several if not all of these challenges, so we decided to publish a series of free guides to help! Today we’re releasing the first installment, which tackles the biggest challenge of them all — beta participation.
Reaching 90% Beta Participation consists of 12 best practices that we rely on every day at Centercode to effectively eliminate the problem of low beta participation. It includes topics such as:
- How persistent beta communities and improved selection methods impact later participation,
- The importance of giving ongoing direction while still allowing your testers to experiment, and
- Ways to approach communicating your participation expectations and ensuring tester readiness.