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Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their time to give you valuable feedback and insights into how customers interact with your product, so you want to make sure they’re truly members of your target market and will provide detailed, relevant feedback on their experiences.
So how do you find the right testers? Where do you look for them? How many do you need? How do you entice them to join your beta community? How do you identify the best candidates?
Recruiting the right beta testers can be a daunting task, and if handled incorrectly, your beta program could end up failing in providing you with anything of value. Our community managers have seen it all and have learned how to recruit great testers for even the wildest beta tests.
Join us on Thursday, June 23rd, at 11:00 am PDT as our Betabound community management team dives into:
- How to plan your beta recruitment
- How to target the most qualified candidates
- How to select the right testers for each beta test
- Steps to build and maintain your diverse tester community
They will be sharing their expert advice and best practices on recruiting and selecting the best beta testers for your next test.