How Wearables Testing Shapes Success
Explore why beta testing is vital in turning wearable concepts into market-ready, trusted health devices.
A New Way to Inspire and Celebrate Testing
Chatting with Brad Day about Centercode's new Test Infographic, we dive into its inspiration, beta feedback, and evolution.
Most Recent Posts
How to Thank Your Testers
When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.
Why You Should Open Your Alpha Tests to Your Customers
Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.
Segmentation: Enhancing Your Product Insights from User Testing
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
User Testing Recruitment Made Easy
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
Why Is Automation Essential During Delta Testing?
Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.
The Importance of Your Community in Delta Testing
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.
Four (More) Signs It's Time to Upgrade to Delta Testing
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
Four Signs It's Time to Upgrade from Beta Testing
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.
Delta Testing for Product Iteration
The market for connected devices and other technology is more competitive today than it's ever been. Companies know that it's not enough to get their product off the shelves.
Delta Testing for Product Release
Beta, field, and user acceptance testing have the same overall goal in mind: to gather real-world feedback and improve products before launch. But while the majority of companies include customer tests, companies relying on traditional user testing practices experience varying degrees of success.
Delta Testing for Dogfooding
It's easy to find a company that has some sort of dogfooding or employee testing program. But it's much more difficult to find one whose program delivers actionable user insights derived from co-worker product use — unlike those companies using delta testing tools and practices.
Delta Testing for Competitive Product Analysis
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).
Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
4 Common Delta Testing Use Cases in Product Development
Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.
What Is Delta Testing?
In a nutshell, delta testing is automated user testing. It's a proven, cost-effective approach to legacy user testing that allows companies to capture early product feedback from customers throughout the product life cycle.
The 4 Types of User Testers You Need (And How to Find Them)
The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?
Competitive Product Development: How to Decode the Competition
As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.
Should You Build or Buy Your User Testing Tool?
There comes a point when the scale of your user testing projects or program exceeds what standard productivity tools like email and spreadsheets can handle. And that's when it's time for an upgrade: a specialized user testing tool that will serve as a hub for all your test management activities. Awesome!
How to User Test Your Product for Any Phase of Development
These quick user testing insights will help you identify which types of tests will deliver actionable, real-world-driven recommendations that increase product success.
20 Tips from 20 Years of Centercode
Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.
Centercode’s CEO on 20 Years of Technology and User Testing
Centercode was founded in 2001 as a way to connect technology innovators with their real customers through user testing. In 20 years, technology has changed significantly. But our mission — to remove friction in today's technology by helping companies perfect their products — has stayed the same.
5 Common Mistakes to Avoid When User Testing Your Mobile Apps
Today, there are thousands of connected tech products on the market — and thousands of mobile apps for managing each one.
4 Things You Need to Succeed in a Connected World
By 2022, Gartner predicts that there will be 6.4 billion devices in use next year as smartphones overtake desktop computers.
How Delta Testing Keeps the Focus on Customer Delight During Agile
One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.
Centercode Is Powering Up These 4 Roles in Product Development
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
Beta Testing Success Is About More Than Just Processes
It’s been decades since product developers first started using beta testing. Early tech companies first discovered back then what is common knowledge nowadays: If you get targeted users to provide product feedback, you can turn that data into insights and action items for Product and Engineering. It’s a highly effective strategy for product success — […]
Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]
Which Customer Testing Program Style Is Right for You?
There isn’t a one-size-fits-all method of product development that’s guaranteed to work for your organization. Take Agile, for example. Eighty percent of today’s tech companies have adopted agile practices — so there must be something to it, right? But not everyone practices Agile the same way. In fact, what counts as “agile development” can vary […]
How to Get a Top Rating from Consumer Reports
Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing, their mission is to make it easier for consumers to make well-informed buying decisions. And it’s as helpful to […]
It’s Time to Bring Beta into the 21st Century
In the early 90s, the technological landscape was a very different place. Internet access wasn’t available in the average household. Cell phones weighed around a pound and a half. Spam was something you ate with eggs or over rice. And the idea of a home filled with technology that could wirelessly communicate not only with […]
2020 Changed Your Customers: Here’s How to Win Them Over
E-commerce had been trending steadily upward for years. Then the pandemic came along and did exactly what you’d expect a globally disruptive force to do: It changed everything very, very quickly. What happened exactly? The U.S. Department of Commerce reported a 30% increase in online spending from 2019 to 2020 (compared to the previous 13% […]
Technographics: Your Shortcut to Improving Interoperability
With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]
How to Build and Release Perfected Products
What makes a product perfect? Your answer might depend on the role you play in product development. If you’re all about quality, you might describe perfection as a product that aces all its test scripts and doesn’t surprise you with bugs once it’s in the field. If your focus is UX, you might call a […]
The Evolution of the Tech Consumer
Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]
How Customer Insights Are Shaping Tech for 2021
We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings. 2021 will be shaped by companies that have the best understanding of these nuances […]
Centercode Stories: How Did You Change for the Better in 2020?
This is the time of year where many of us are looking back on the last twelve months and reflecting on what we’d like to do better. But it’s also a time when we can be grateful for the things that are already good — especially in a year marked by so much loss, change, […]
2020 Centercode Content Roundup
You can say what you like about 2020, but you can’t say we didn’t learn a lot. This year has forced us to grow and change many, many aspects of our lives, from how we work (#remote), to how we communicate with our team (“Can you guys see my screen?”), to how to dress (hello […]
3 Tech Insights for 2021, Straight from Consumers
Software and tech gadgets are developing faster than we could ever have imagined even a decade ago. In many ways, this year has put a spotlight on those advancements as many industries pivot to adapt with unprecedented changes and uncertainty. More and more everyday products are being replaced by their sophisticated counterparts. And with many […]
How Setting Expectations Increases Test Success (And 3 Ways to Do It)
Setting too many expectations may be a quick path to disappointment in life, but what happens when you don’t set expectations during your beta test? Well, two decades of test planning and management has shown us it sort of ends up like the Wild West. Either your project turns into an out-of-control stampede…. Or..it’s a […]
Ask the Expert: Should I Add More Testers?
Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]
Need a Template? Here’s Your User Acceptance Testing Checklist
If you want to run a solid user acceptance test, you need a solid plan — but since you’re reading this, you probably knew that already. With so much at stake, planning ain’t easy; there are schedules to build, people to recruit, stakeholders to work with, feedback to sort. We created this user acceptance testing […]
How Virtuous Acts Bring Our Team Together
The enormous stress of 2020 has made it all too easy to focus on what we don’t have: parties with friends and family, the ability to travel, some of our favorite holiday traditions…I’ll stop there before I start crying. But one tradition the COVID pandemic can’t disrupt is expressing gratitude — ’tis the season, after […]
2 Important Ways Your Testers Increase AI Performance
Why does AI that performs so well in a lab underperform when it’s out in the real world? Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. Research points to a phenomenon known as […]
Delivering Picture-Perfect Experiences in the Year of Streaming
2020 has been aptly dubbed the “Year of Streaming.” Movie premieres, live concerts, conventions, and other normally in-person gatherings are joining the vast popularity of streaming media and games made possible by streaming services all over the world. Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. But […]
Centercode Customers See a 646% Return on Investment
For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years. While investing in marketing research, quality testing, user experience, and […]
Is Product Perfection Really Attainable?
Imagine: A delightful, bug-free product springs fully formed from your PRD and lands directly into your customers’ waiting hands. Seems impossible? That’s only because…it is. No product is perfect at the start. But perfecting a product is possible — and with the right methodologies and practices, it’s well within reach. But first, What Makes a […]
Connecting Customers to Office Tech in the WFH Era
In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the […]
YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)
In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]
Beta Testing Is More Than Just an Insurance Plan
Here’s the universal truth about insurance: you buy it, but you hope you never actually have to use it. We treat insurance as a necessary evil for this reason. Nobody ever looks forward to purchasing or using it. In every case where insurance gets used — be it for your car, your house, or your […]
Building a Foundation for Smarter Home Automation
Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure. Consumer desire to make the home more […]
3 Vitals for Creating High-Impact Wearables and Health Trackers
Wearables have quickly become an easy way to enhance health, personal care, and fitness routines and deliver notifications from paired mobile devices. In 2019, the number of wearable shipments jumped over 80% with a new high of 118.9 million units. By 2024, that number is expected to reach 526.8 million. Consumers rely on wearables like […]
Caavo Exceeds 250% Beta Test ROI with Centercode
In the home environment, communication is king. But it isn’t limited to people; it’s also mandatory for connected devices. The ability of newly adopted tech to “talk” to the existing devices in a given environment is a baseline expectation. Ease of integration makes the difference between a household staple and a re-boxed product on its […]
How Arris Saved $1M by Fixing Bugs Before Release
Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives. But products that operate seamlessly in any and every technical environment are exactly what your customers are expecting. The testing team at Arris, a […]
Centercode CEO Talks Tackling Challenges with a COVID-World Mindset
As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is broader than ever before — meaning the demand for seamless and delightful product experiences is the highest it’s ever been. How can companies fulfill higher customer expectations when resources are strained and the […]
How Centercode Is Helping You Adapt to the Unknown
The world is in a constant state of change — and it’s never been more apparent than during this period of global COVID disruption. Tech companies, in particular, are adapting in several ways. Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use […]
How to Decrease Beta Testing Costs by 40%
When you’re looking to shave costs anywhere you can, quality is the one thing you can’t afford to cut. It’s the number one objective driving your product’s success. But ensuring high quality is expensive. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform […]
How to Increase Your Beta Engagement by 75%
Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality […]
How to Save 40% More Time on Beta
If you’re like 75% of professionals charged with securing real-world insights from beta testing, your time is short. When it comes to beta testing, Centercode is synonymous with saving time. We’re a one-stop-shop for removing time sinks by simplifying beta processes, automating tasks, and securing razor-sharp, real-world validated product recommendations. Here’s how top tech companies […]
Centercode’s Passion for Supporting the CV Industry and Our Team
It’s our mission here at Centercode to make technology easier to use and more accessible for everyday people. We’re passionate about it — that’s why ‘passionate’ is one of the six core values we live by. In this new series about our core values, we’ll take a look at how each of those values informs […]
How Centercode Solves Your 3 Most Frustrating Recruitment Challenges
Picture this: you’re in a meeting about an upcoming product release that will launch in a couple of months. The product is almost feature-complete, which means it’s just about ready for beta testing. Someone — maybe it’s your boss or someone from a different department — starts talking about recruitment. “This product has a lot […]
The Secret to Higher Amazon Star Ratings
With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study, 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping […]
Surviving Economic Uncertainty by Prioritizing Customer Experience
Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving. The full economic toll of COVID-19 in the foreseeable future is a magnet for uncertainty around new product launches and releases. Many workers are still remote, which means they’re still learning how […]
How Real-World Product Testing Combats Bias in Tech
In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and […]
Tackling the Challenges of Beta Testing in a COVID World
The obvious: your revenue depends on your ability to launch a quality product. The not-so-obvious: figuring out how to drive up that quality efficiently when your production schedule has been disrupted, your processes are changing, and you’re grappling with both internal and external factors that are beyond your control. Even as we cautiously hope the […]
Dispatches from Centercode’s Remote Offices: Luke, Erin, Bryan, Britt, and Tim
Sheltering in place for two-and-a-half months has bubbled a lot to the surface — some of it good, some of it bad, all of it unique to the situation. As parts of the country are finally beginning to reopen, it begs the question of how we’ll adapt to post-quarantine life — not just the things […]
Engagement Workshop: Tracking Your Progress with Metrics
Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]
Dispatches from Centercode’s Remote Offices: Ben, Dustin, Dema, Matt, and Sabrina
This week marks Centercode’s 19th birthday! 🎈 While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers. This week’s Hometasking challenge asked us to create […]
5 Beta Program Tips to Live By from Industry Superstars
The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever. But with your team — and your customers — scattered to the winds and hunkered down for the long haul, it can […]
Engagement Workshop: 4 Phases of Increasing Tester Participation
Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown, recruiting the wrong testers, friction caused by […]
Dispatches from Centercode’s Remote Offices: Colleen, Michael, Doug, Tom, and Seph
We’re one month into our shelter orders — it’s a bittersweet anniversary. Luckily, the passion, adaptability, and collaborative spirit that are hallmarks of Centercode’s company culture make it easy for us to find ways to stay productive and occupy our free time. How have we been spending our time? Last week’s Hometasking challenge asked Centercoders […]
Highlights from Delta ’20: The Virtual Customer Validation Conference
With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward. Over the course of three half-days in April, customer testing professionals from all over the world gathered together virtually to exchange ideas, ask […]
Luke Freiler Talks Ted and What’s in Store for Centercode
The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others. Over the course of three days, attendees picked up new tips and techniques, workshopped their programs, networked across industries, and brought their experiences to the table in the largest gathering of customer […]
Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank
It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members. But as unreal as these weeks have been, circumstances like this really put the adaptability, […]
Dispatches from Centercode’s Remote Offices: John, Hilary, Matt, and Diego
Feeling the distance? We feel it, too. In light of the Covid-19 pandemic, we Centercoders have packed up our desks and taken shelter at home as we, like the rest of the world, ride out these bizarre times. While we are and have always been fully equipped to take our show “on the road,” the […]
Engagement Workshop: Identifying Product Readiness Issues
Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.” Stopping issues, critical errors, or tons of small bugs can cause tester engagement to decrease dramatically. “OK hold up on a second,” you might be […]
Engagement Workshop: Identifying Friction with Your Tools
Your feedback forms, surveys, and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open, ensuring your tools are helping (not hindering) your testers’ […]
Engagement Workshop: Identifying Tester Incompatibility
Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]
Engagement Workshop: Identifying Tester Communication Problems
Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication. Tester communication encompasses interactions at every stage of your project, starting at recruitment and […]
Meet the Centercode Account Executive Team
Working on the frontlines of the Customer Validation industry, Centercode’s account executive team members are experts on the challenges facing today’s CV professionals. They regularly interface with people across industries, departments, companies, and levels of experience to help them discover solutions for building more effective CV test processes that lead to better products. With the […]
3 Pre-Release User Tests That Prevent Failures in Voting Apps
During the 2020 Democratic Iowa caucus, a voting app built by D.C.-based tech company Shadow Inc. was used to assist with transmitting results. Unfortunately, the app did not do that — in fact, its failure to consistently and securely report data set into motion a huge debacle, including a partial recanvassing, a number of op-eds, […]
Centercode Hosts Delta ’20 Conference
The event may be over, but you can still access the best-practice sessions and interviews with industry leaders on-demand! Watch the entire conference here. Laguna Hills, CA. Centercode, the leader in Customer Validation Software-as-a-Service (SaaS) solutions, today announced its upcoming free three-day virtual Delta ’20 conference April 7-9, 2020. This event is dedicated to the […]
How Defined Processes are Shaping CV Success in 2020
As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry. It’s my responsibility to collect and analyze data, then use it to provide recommendations that empower CV teams like yours to grow and thrive. (I know, it’s thrilling stuff!) […]
Engagement Workshop: How to Recruit Enthusiastic Testers
What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]
5 Customer Validation Skills You Need in 2020
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” Today’s technology is evolving at lightspeed (though we’re still waiting on lightspeed travel), and development teams are moving just as quickly to deliver on rapidly expanding technological landscapes and increasing customer demands. As professionals from […]
2019 Customer Validation Content Roundup
As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers, […]
Centercode Named Finalist in 2019-20 Cloud Awards
Laguna Hills, CA. Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Centercode enables companies to get the unique product intelligence they need to dominate their markets with bug-free, crowd-pleasing products. Its end-to-end […]
3 Reasons Feedback Management Is Taking Up Too Much of Your Time
A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues […]
How to Manage Scheduling Surprises During Customer Validation
Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork. In fact, we write our schedule in ink (or we would if we weren’t, you know, using a […]
Signs You Are Giving Your Stakeholders Too Much Feedback
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful, but it’s no silver bullet for conveying the most […]
Our Favorite Thank You Notes from Customers and Testers
‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world! Knowing you’re helping to make lives a little easier and technology a little better is an intrinsic part of what it means to be a Centercoder. Ask […]
Top Tech Traits Consumers Are Shopping for This Cyber Monday
Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. Last year, more than 174 million Americans shopped over Thanksgiving weekend, with 7 in 10 shoppers making purchases online. And with retailers continuing […]
A Deep Dive into Video Streaming: Popularity, Features, and Adoption
On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+…surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours […]
The #1 Mistake to Avoid When You’re Writing Surveys
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]
Announcing the 2020 Virtual Customer Validation Conference
The live event is over, but the keynote, interviews, and best-practice sessions from Delta ’20: The Virtual Customer Validation Conference are available to watch on-demand! It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference, happening on April 7 – 9, 2020. This free, online event will […]
Meet the Centercode Managed Testing Services Team
Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. Our Centercode Program Managers work closely alongside our customers to manage the ins and […]
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. It also helps you make decisions with lots of measurable information about your customers’ feelings of their experiences. That’s why so many people […]
How to Avoid Psychological Biases in Your Research
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]
4 Easy Marketing Tactics to Use for Your Next Survey Invitation
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. So when it comes to creating the perfect survey invitation, taking on a marketing mindset is your best […]
Fuel Your Product Management Goals with These 3 Testing Tactics
When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product […]